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SC Johnson Tests Membership Club Concept in Ghana

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By: TOM BRANNA

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GHANA: Cornell University’s Center for Sustainable Global Enterprise and SC Johnson have launched WOW, a membership-based club that offers products and services to help low-income homemakers care for their homes and families, in the village of Bobikuma, Ghana. The WOW club concept aims to turn the stressful practice of caring for the home and family into a bonding group experience, according to SCJ. Memberships, which are sold to groups of seven homemakers, include a bundle of four different SC...

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